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Why Rojo Brunch Is a Neighborhood Anchor

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Fancy a covered patio meal on leafy green Highland Avenue? Rojo, it is. Looking for a welcoming attitude toward canine meal companions? It works there, too. There are lots of reasons to go to Rojo, after all, but brunch is a very good one.

Brunch is the ultimate weekend signifier, celebrating the fact that you actually have time to linger in the middle of the day. You might even indulge in a drink or two, since you’re not expected back at work. But at most places, brunch is a single day event. At Rojo it’s a weekend affair, and that’s an unfailingly good thing.

The Rojo brunch menu is dedicated to weekend ease. Instead of creative riffs on a classic eggs benedict, there are multiple variations on the breakfast burrito. With lots of scrambled eggs and bacon and potatoes, it’s the kind of brunch that fills you up. Maybe the kind that helps you recover from the night before. It’s almost a neighborhood kitchen, really, and that’s the heart of Rojo’s appeal.

It’s the kind of place you’re best off walking to and one you can afford on the last dregs of your paycheck. And while some places favor couples or family groupings, Rojo is one of the best places to catch up with friends. This casual sociability fits the neighborhood’s range of residents and has made it the quintessential Highland Park gathering spot.

How else do you effectively mingle folks from high-rise apartments and grand old houses, after all? Latin comfort brunch and bloody mary pitchers hold universal appeal. Which makes us wonder: Is Rojo part of the reason Highland Park works? Is there something about an affordable, local brunch spot that tracks closely with neighborhood viability?

We started this series as a way to talk about restaurants beyond their lunch & dinner service. But in the course of it we’ve started wondering: Does brunch make a neighborhood?

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