Remember that time Keith Richards wore a Heart of Dixie t-shirt? Avondale’s Yellowhammer Creative was responsible, at least originally, for that moment of Alabama love and certainly fittingly. The design/print shop articulates a modern heritage vibe fitting for a new Birmingham.
Their deceptively simple designs feature bright colors and bold graphics, bringing a modern eye to classic Birmingham symbols. But the letterpress and screen printing methods keeps their work honest. Instead of crisp digital lines, it gives their work an endearing imperfection.
Full of nostalgic inspiration, their work explores what we were to help define who we are now. There are the vintage-inspired posters for the Alabama Theatre’s film series–quite possibly the best local brand collaboration–and the Vulcan items in its museum gift shop.
That emphasis on local landmarks makes Yellowhammer Creative our go-to for gifts to out-of-towners. Our recent visitor from the other Birmingham even showed off her own Yellowhammer tote on Instagram.
It’s fitting that Yellowhammer is in Avondale, which went from no one’s radar to “Birmingham’s Brooklyn.” It’s at the heart of the indie scene that’s charming a nation with a Southern-fried hipsterism that reads more laid back. Avondale’s bearded and letterpressed, sure, but less precious than your Williamsburgs or Portlandias. It’s low-profile but earning plenty of press.
After all, Yellowhammer Creative is only part of Avondale’s modern heritage vibe. Post Office Pies, Rowe’s Service Station, and Fancy’s on Fifth all tip their hats at the Birmingham that once was, refusing to relegate the past to forgotten history.
Its independent storefront is small, but that’s also fitting for a neighborhood to host Box Row. The space is simple stacks, a rolling rack or two, and lots of poster wall art in a plain mid-century building on what will surely be Avondale’s next big push.