2012 1st Ave N.
Birmingham, Al 35203

Resident Portal: Existing Client? login here.


Tag: rojo bham

Why Rojo Brunch Is a Neighborhood Anchor


Fancy a covered patio meal on leafy green Highland Avenue? Rojo, it is. Looking for a welcoming attitude toward canine meal companions? It works there, too. There are lots of reasons to go to Rojo, after all, but brunch is a very good one.

Brunch is the ultimate weekend signifier, celebrating the fact that you actually have time to linger in the middle of the day. You might even indulge in a drink or two, since you’re not expected back at work. But at most places, brunch is a single day event. At Rojo it’s a weekend affair, and that’s an unfailingly good thing.

The Rojo brunch menu is dedicated to weekend ease. Instead of creative riffs on a classic eggs benedict, there are multiple variations on the breakfast burrito. With lots of scrambled eggs and bacon and potatoes, it’s the kind of brunch that fills you up. Maybe the kind that helps you recover from the night before. It’s almost a neighborhood kitchen, really, and that’s the heart of Rojo’s appeal.

It’s the kind of place you’re best off walking to and one you can afford on the last dregs of your paycheck. And while some places favor couples or family groupings, Rojo is one of the best places to catch up with friends. This casual sociability fits the neighborhood’s range of residents and has made it the quintessential Highland Park gathering spot.

How else do you effectively mingle folks from high-rise apartments and grand old houses, after all? Latin comfort brunch and bloody mary pitchers hold universal appeal. Which makes us wonder: Is Rojo part of the reason Highland Park works? Is there something about an affordable, local brunch spot that tracks closely with neighborhood viability?

We started this series as a way to talk about restaurants beyond their lunch & dinner service. But in the course of it we’ve started wondering: Does brunch make a neighborhood?

Welcome to the Neighborhood: Highland Park

Highland Park is the suburb for people who aren’t suburban.  Green, leafy and residential, its point was to be a place where people lived rather than worked.

Highland Avenue 0S1A0864

What sets it apart from the over-the-mountain suburban set is its immediate proximity to all the serious stuff and entertainment areas we think of as “the city.” It’s quirky, established, friendly. It may also be the most traditionally neighborhood-y of Birmingham’s trending residential areas. And with good reason: It’s had plenty of time to develop its identity.

“Highland Park is a thriving historic urban neighborhood dating from the turn of the century,” notes the Highland Park Neighborhood Association. “Its central feature is the long, winding Highland Avenue, which stretches from Five Points South all the way to Highland Golf Course and Clairmont Avenue.”

Historically, it’s been a popular place to be, and the association points out that “most of Birmingham’s prominent families lived here at one time.” We’re not saying place of residence was the reason for their success, but it sure couldn’t have hurt.

The area between Rushton and Rhodes parks is, arguably, the heart of the neighborhood. It anchors the broader residential areas with a hub of all your daily semi-emergency needs like coffee, food, and a nail salon. There’s even a 24-hour gym on the next block.

Students, young professionals, families, retirees, and everyone in-between can all be found within the same two or three-block radius in Highland. It hits that sweet spot: enough trees and sidewalks to feel kid-appropriate but enough bar and restaurant access that kids aren’t required. We’d venture a guess that the number of canine residents rivals the number of people.

0S1A0814 0S1A0809

Highland has such a relaxed, sleeping porch kind of vibe that it always feels like the weekend to us (we’re blaming it on the parks.) So, here’s our recipe for how to spend the perfect Saturday there:

Rojo O'Henry's

— Get your brunch on at Rojo (open at 11 a.m.). You’re going to want a Bloody Mary. We’re also fans of the breakfast burrito, but man does the brunch sandwich (jalapeno bacon! avocado!) look promising. Be sure to give the gunslinger mural a wave for us.

Rhodes Park 0S1A0795

— Bring a book/frisbee/friend and lounge in one of the parks. Bonus points if you bring a dog. Rhodes Park tends to be more off-leash (though that’s definitely not an official policy), while Caldwell is the largest and probably the best for napping under a tree. Rushton Park boasts basketball and volleyball courts.


— Recharge with your caffeinated beverage of choice at O’Henry’s. The newest location for this local chain is steps away from Rojo and directly across from Rushton Park. Sit outside to people-watch and marvel at our recent respite from the stinkin’ hot weather.


— Grab a pre-theater supper and beverage at The Garage. You had a big brunch, so you’re good with a hearty sandwich this go-round. The Garage isn’t technically Highland Park – it just misses the cutoff – but with its antiques displays and plantation patio furniture, it feels like it should be.  GQ once dubbed it travel-worthy, and we’re inclined to agree. But bring cash, or pony up for off-brand ATM fees. They’ve also been known to rock a fire pit on chilly nights.


— Catch the 7:30 showing of Dracula at the Virginia Samford Theatre. It’s Halloween weekend, after all. Tickets are $25-30.


— If it feels too early to head home, remember you’re around the corner from The Nick. Again, just past the Highland Park boundary but really closer to Highland than anywhere else. Six bucks buys you entrance to catch some of the next best up-and-coming bands. More importantly, it lets you in on “Birmingham’s dirty little secret,” or “the dive bar of all dive bars.” With its 24-hour weekend schedule, you can literally stay as long as you like.

When you get home, likely sometime Sunday, let us know how it went.